Publicity of services and products by Internet. The increase of people who buy or contract services by Internet is lifted, this means generates credibility with greater rapidity, as a direct vehicle of publicity. The cost in announcements in line not only maintains the rate of growth like the use of Internet.
Nowadays hundreds of companies use Internet as it leaves from his promotional mixtures, among them organizations of product services or sales. Although in its homes the publicity by Internet was used of an experimental form, nowadays the remarkable increases of sales when using it, obtaining thanks to her people interested in the product or service that is promoted.
Internet is enormously different from any other means in the set of tools of the professionals of marketing, and counts on advantages that now begin to understand.
Attractive objective hearing
The majority of the potential clients, who own any type of device or is Movable, Tablet or Pc, usually is the more young and prosperous that the population generally. Those that contract services or in line buy products or services also usually are in greater percentage young, and a percentage that every time equal more is the sort, the balance equals plus the initial differences between men and women, being the men those that more at first, but now the balance totally are balanced, where both segments are equally attractive for the publicists.
Flexibility of message and format
The average standards as the television and the magazines in paper often limit the publicists in terms of which can be shelp or of the format in which they can do it. The publicity by television is evaluated of routine way and frequently it is rejected so that she is not appropriate for the massive hearing. And the average traditional forms are being transformed already into average digitalises which long ago more attractive realising the publicity with greater facility and is present in average digitalises, accepting a great variety of messages helping to little be different the division between the content and the publicity, obtaining in this way that the messages are potentially more credible.
Help to that the specialized products find the correct client
The publicity in line also provides an exceptional capacity to go to the specific clients objective. Many organizations who sell publicity in line find suitable websites for the potential advertisers, since the clients can see their messages in thematic specific the product or the service that supply. For example a veterinarian, lawyer, manager, footwear, commerces of feeding or designers etc¦ They can announce his products or services in the specific local websites where its thematic one by individual is most excellent for the services or products that offer.
High potential of technological flexibility
The technology of the hypertext allows that they as much connect text in finders as in webpages, in addition banners, photos to color, video and sound also is available to create a flexible atmosphere of publicity in the spaces dedicated in the Webs. The announcements can be adapted events multimedia to the styles of necessity of each client. A visual client, for example, can select in any device the version in video of an announcement, whereas somebody that requires technical information detailed envelope which is being, can click in a connection to be able to visualize it with total detail.
Increasing capacity to track a hearing with Cookies
Now small fragments of code can be annexed called cookies in the websites to identify the users, in particular to try that they return to the website by means of remarketing. The possibilities of tracking the amount of visitors who repeat, are very promising since of this form we were able to have a list of possible clients to who them we can make publicity of our products since we know that totally the products or services are interested in that we sell.
The configurations are more and more complex and simultaneously much more profitable obtaining an acceptable R.O.I. Securing exponential increases in the sales, that surpass monthly 25%, with campaigns of continuous growth. or with evolutions of until 3000% with exclusive campaigns of product promotion of high consumption, and always by the acceptance of supplies advantageous for the final client, all this thanks to the campaigns in adwords.